Crescendo
Spring 2013 — Austin, TX; 35,000 sf; music-based community center
Austin is a music-obsessed city. You can easily find a resident to brag about its reputation as the Live Music Capitol of the world.
While it’s true that there are plenty of venues in which to showcase one’s music and plenty of private studios tucked all over the city in which to record and produce, there is currently no music facility focused on the general public.
Crescendo fills this void. It is for the high school student who needs to record a flute demo for her college application. It is for the band of five dads who need a place to jam every month. It’s for the fledgling rock band that needs to make flyers to advertise their first gig. It’s for recitals and small concerts. It’s for anyone who needs a place to record their music in a professional setting, but can’t afford a private studio. It’s for the kid that can’t afford to buy piano yet, but still wants to learn how to play. It’s also for art showings and events.
Crescendo is a music-based community center. It includes event space, gallery space, a performance venue, recording studios, instrument rental and storage, a book library, a media library, and a computer lab with all the music and design software anyone could need. Crescendo provides professional-grade tools and resources for the general public.
